SEO is not that important… WRONG! It means everything when it comes to being a hot-shot online. Don’t let anyone convince you that SEO is only for the big shots with huge budgets. As a business owner, you have the power to dominate the online game, and SEO is the key to doing so. By hiring an SEO Audit Service, you will discover why your page has been in decline and turn your business into a sensation. So, let’s get enthusiastic about SEO and witness your online presence skyrocket. Get your page up-to-date with the latest trends and techniques so you can stay ahead of the pack. You can’t risk letting your competition beat you down, so let’s go out there and show the world what you’re made of!
1. General SEO Audit Service Benefits
Let’s start with outlining what the main benefits really are! An SEO audit on your website can provide invaluable insights into its performance, identifying issues that may be holding back your organic search rankings. One of the primary benefits an SEO audit agency will bring you is identifying technical problems on your website and provide actionable recommendations to improve them. This can include issues such as broken links, slow page load times, and complex URL structures. Additionally, an audit can reveal gaps in your content strategy, identify opportunities to optimize on-page elements, such as meta descriptions and title tags, and assess your website’s backlink profile. A comprehensive audit can also provide a roadmap for ongoing optimization efforts, allowing you to make strategic decisions about your digital marketing and stay ahead of the competition.
2. Technical SEO Audit Service Benefits
Probably one of the most overlooked aspects of SEO that are more common than you believe. With heavy website editors that bring in all these cool looking themes and features to make your website look pretty, it can actually slow down your loading time miserably. Google often screams at you for a slow loading page but let’s be honest, there are lots of pages out there who are slow at loading yet are some of the biggest in the market (Reddit cough). While you can get away with a slightly slower loading page, your technical SEO audit service can still help you identify possible fixes and improve your page speed at least a little. One tip for improving page loading time if you have images, is to enable lazy loading and use WEBP images instead of traditional JPG and PNG. Your SEO audit agency can also examine how your page is built. For example, we have come across pages with a support chat which used a heading as the title text for the chat box, which is just wrong!
3. Improve Local SEO
This one is for the local business owners out there! An SEO audit can conduct a comprehensive analysis of the website’s local search ranking factors such as business listings, local keywords, and the quality of the website’s backlinks.
The agency can also help with the optimization of Google My Business, setting up NAP (Name, Address, Phone number) consistency across different directories, and incorporating local keywords into the website’s content. Additionally, they can provide recommendations on creating localized content and building links from local sources.
For example, let’s say you’re looking for an SEO to audit your local business in Austin, TX. If you search on Google “seo audit austin”, the first results you will receive are SEOs that are located in Austin, TX. Later down the list you will see SEO agencies that are not specific to austin and might be from a different city in Texas or even in the USA. The first agencies ranked up because their website includes an address mentioning Austin, they have a Google My Business with their Austin address, and are probably mentioned in other Austin business directories!
4. Catch Lost Keyword Ranks
Just because you finally hit that glorious #1 spot on Google today doesn’t mean you will be there forever, you know… You can actually lose your #1 spot if you let your SEO game get rusty over time. If you are seeing a steady decline in traffic to your website, I guarantee it is because you are losing rankings in keywords. Careful, that is a sign other business owners are doing SEO better than you!
The primary reason you will lose ranks for a keyword is because you did not re-optimize the page which ranked high for that keyword. Your SEO audit agency can not only see this but after investigating deep into it, can tell you why and how to fix it. Google is always changing how they rank up websites, so whatever SEO tactics you used 3 years ago when you published that post or page, it doesn’t mean it still works today.
5. Update On-Page SEO
An on-page SEO audit is necessary for several reasons and slightly goes hand-in-hand with technical SEO. Firstly, it allows you to identify and fix technical errors and website issues that may be ruining your site’s search engine visibility. These issues can include broken links, duplicate content, and slow page load times because of a crazy long article.
Secondly, an on-page SEO audit helps you optimize your website content to make it more attractive to search engines and users alike. By ensuring your content is well-written, keyword-rich, and structured appropriately, you can increase the likelihood of your site taking back that #1 sweet spot in search engine results pages (SERPs).
Finally, conducting an on-page SEO audit ensures you are using the best SEO practices and staying up-to-date with current trends. This can help maintain your website’s search engine rankings over time, which can have the most significant impact on your website traffic and overall business success.
Will You Invest In An SEO Audit?
In the world of online marketing, it’s smart for businesses to invest in an SEO audit service. It makes your business website more enjoyable for people to use and easier to find. With an SEO audit, your business can do things that put you ahead of your online competitors and show up more when people search for things. It’s like having a secret weapon to do really well in the digital world.
